Crocs' workforce data shows a stable footwear core (12% attrition, +4% growth) with a structural drag from the HeyDude acquisition.
Headline numbers. 5,818 employees (+4% YoY), 12% attrition, 915 hires against 334 open jobs (5.7% open-jobs rate). Hiring intent is meaningful and growth is positive but modest.
Skill growth concentrated in retail-operations capabilities (cash handling, retail buying, market research) — consistent with a wholesale/DTC consumer brand investing in the channel side rather than digital or product-engineering.
Talent flow. Captured outflows: Target (4), Nike (4), HEYDUDE (3), the LEGO Group (3), Levi Strauss (2). Captured inflows: HEYDUDE (10), Target (7), PUMA Group (7), Amazon (6), Claire's (4). The HEYDUDE bidirectional flow is notable — 10 hires from / 3 departures to HEYDUDE, consistent with continued integration consolidation.
Talent Moat Score: 54/100. TMS is a 100-point composite weighting 5 workforce dimensions equally (20 pts each): Acquisition (net inflow per 1,000 employees), Retention (attrition rate), Skills momentum (top-5 skill growth average), Hiring intent (open jobs as % of headcount), and Pedigree (elite-school concentration). Each sub-score is benchmarked against the Lumen dataset.
Crocs sits mid-pack in the Lumen dataset. Above: Costco 66, Establishment Labs 64, HubSpot 62, Snowflake 61. Tied: Walmart 54. Below: Fossil 46, McKinsey 44, Peloton 36. The 54 reflects retention in line with consumer-brand peers (12% attrition), modest skill momentum focused on retail operations, and a regional Colorado-anchored funnel.
Crocs Workforce Snapshot
5,818
Employees
+4% YoY
12%
Attrition
vs. Skechers 14%, Deckers 6%, HEYDUDE 28%
915
Hires
12-month captured hires
334
Open Jobs
5.7% open-jobs rate
54/100
Talent Moat Score
Mid-cohort within consumer set
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Analyst
Where is Crocs investing — what do the growing skills and skill inventory show?
LinkedIn Talent Data Insights
Crocs' growing skills are concentrated in retail operations (cash management, retail buying, market research) while the skill inventory is dominated by visual merchandising and inventory management.
Note that the same employee typically holds multiple skill tags so these counts overlap.
Pattern across the two views. The skill inventory shows a retail-merchandising workforce — typical of a wholesale/DTC footwear and accessories business with a meaningful retail footprint. The growing skills sit one layer outward — operational retail (cash handling, retail buying) and analytical (market research). What's NOT in the top-5 growing skills: digital, e-commerce, or product-design skills, suggesting growth is concentrated on physical retail rather than channel transformation.
Crocs — Top-5 Growing Skills
Skill
YoY Growth
Capability typically supported
Cash Management
+15%
Retail operations / treasury
Cash Handling
+9%
In-store retail operations
Market Research
+7%
Consumer / category research
Retail Buying
+5%
Wholesale and retail merchandising
Attention to Detail
+5%
Quality and operations
Crocs — Skill Inventory (top 5 by absolute headcount)
Headline totals (LinkedIn, last 12 months): 947 hires, 668 departures, +279 net change.
The HEYDUDE bidirectional dynamic. 10 hires from HEYDUDE / 3 departures to HEYDUDE, net +7. This is consistent with continued post-acquisition consolidation — moving people from the acquired HEYDUDE entity into the Crocs core organization. The traffic in the other direction (3 departures to HEYDUDE) is a smaller counter-flow.
Reading the inflow set. Target, PUMA, Amazon, Claire's, Nike — all in the consumer/retail/footwear orbit. Crocs is hiring from companies in similar talent markets, not from premium tech or specialty design. Healthy for a mid-tier consumer brand maintaining its existing capability mix; not the inflow profile of a brand investing in a meaningfully different future.
Reading the outflow set. Target and Nike (4 each) are the largest captured outflow destinations. Both are larger consumer/retail employers — typical lateral moves within the consumer talent market. The LEGO Group at 3 is interesting (consumer brand crossover) but at small N.
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Analyst
How does workforce churn risk look — attrition vs. peers and the Open-to-Work signal?
LinkedIn Talent Data Insights
Two churn-risk lenses: attrition rate against a curated sector cohort, and the LinkedIn Recruiter Open-to-Work signal.
Attrition (vs. 17-company sector cohort). Crocs' attrition rate is 12%. The cohort median is 11% and the cohort range is 4–28%. Crocs ranks 10 of 18 on retention (1 = best). The cohort is curated for sector and competitive-talent-market relevance.
Attrition rate — Crocs vs. sector cohort (lower is better; Crocs highlighted)
Costco Wholesale
4
Kroger
5
Deckers Brands
6
Procter & Gamble
7
Airbnb
7
The Home Depot
9
Walmart
10
Fossil Group
10
Shopify
11
Inspire Brands
12
Crocs
12
Target
13
Skechers
14
HubSpot
15
Canada Goose
18
Peloton Interactive
20
Klaviyo
21
HEYDUDE
28
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LinkedIn Talent Data Insights
Open-to-Work (LinkedIn Recruiter, April 30 2026 data). 2,200 of 5,818 Crocs employees on LinkedIn (38%) are flagged Open-to-Work. 527 (9%) are flagged 'active talent' (actively job-searching).
Crocs's 38% OTW ranks #4 of 9 in the Lumen Apr 30 dataset (range 23–52%; median 37%). See the cohort comparison below.
Crocs Open-to-Work Aggregate (LinkedIn Recruiter, April 30 2026 data)
5,818
Employees on LinkedIn
Total Crocs captured profiles
2,200
Open to Work
38% of captured profiles
527
Active talent
9% — actively job-searching
0
Rediscovered candidates
Engaged with recruiters previously
Crocs Open-to-Work by Skill (LinkedIn Recruiter, April 30 2026 data)
Skill
Captured
Open to Work
% OTW
Active talent
% Active
Sales
2,600
1,100
42%
364
14%
Marketing
1,300
589
45%
297
23%
Operations Management
1,100
555
50%
254
23%
Financial Analysis
415
169
41%
90
22%
Visual Merchandising
549
267
49%
138
25%
Inventory Management
873
417
48%
187
21%
Product Management
965
421
44%
231
24%
Project Management
921
387
42%
239
26%
OTW rate vs Lumen dataset — Apr 30 2026 pull (9 companies, ranked high → low)
Establishment Labs
52%
Peloton
42%
Fox Factory
42%
Crocs
38%
Rivian
37%
Fossil
33%
Roku
31%
Databricks
24%
Snowflake
23%
OTW + active-talent across the Lumen Apr 30 pull
Company
Industry
% OTW
% Active
Establishment Labs
Medical device (small-cap)
52%
14%
Peloton
Consumer subscription
42%
13%
Fox Factory
Specialty manufacturer
42%
5%
**Crocs**
Footwear
38%
9%
Rivian
EV
37%
11%
Fossil
Accessories
33%
9%
Roku
Streaming
31%
12%
Databricks
Data infrastructure
24%
8%
Snowflake
Data infrastructure
23%
13%
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Analyst
How is the workforce distributed geographically, and what does the recruiting funnel look like?
LinkedIn Talent Data Insights
The recruiting funnel is heavily Colorado-concentrated, anchored by Boulder-area institutions.
Top schools (alumni count): University of Colorado Boulder (47), Colorado State University (46), Sinclair Community College (23), University of Northern Colorado (18), Southern New Hampshire University (16). Four of the top-5 schools are Colorado institutions; the recruiting funnel is regional.
Top fields of study: Business Administration / Management (254), Marketing (198), Business / Commerce, General (110), Finance (93), Accounting (86). Commercial/operational fields dominate; technical fields are not in the top-5.
Reading the geographic profile. Crocs sits in the Boulder-Broomfield outdoor/lifestyle brand cluster (which includes VF Corporation, Vail Resorts, and other consumer-brand HQs). Talent-market dynamics in this geography lean toward outdoor/lifestyle brand experience over pure consumer tech. The Colorado funnel is consistent with the wholesale/DTC consumer brand model — different competitive talent dynamics than a Bay Area or NYC-headquartered consumer subscription business.
Crocs — Education Profile
Category
Name
Employees
Field of study
Business Administration / Management
254
Field of study
Marketing
198
Field of study
Business / Commerce, General
110
Field of study
Finance, General
93
Field of study
Accounting and Related Services
86
School
University of Colorado Boulder
47
School
Colorado State University
46
School
Sinclair Community College
23
School
University of Northern Colorado
18
School
Southern New Hampshire University
16
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Analyst
Finally, how do these three companies compare on the headline workforce signals?
LinkedIn Talent Data Insights
Three distinct workforce profiles across the three companies. Headline numbers, top-5 skill momentum, and Talent Moat Scores are in the tables below.
One-line read on each company: - Crocs: footwear/lifestyle business with a stable core (12% attrition, 4% growth) and a HeyDude integration overhang (28% HeyDude attrition). - Rivian: EV manufacturer in scale-up mode (16% attrition, 4% growth); the Tesla talent pipeline is the central differentiator. - Roku: streaming-platform company with a strong engineering base (11% attrition, 5% growth) but ad-tech competitive pressure visible in the captured outflows.
Headline workforce numbers across the three companies
Company
Employees
YoY
Attrition
Hires
Open jobs
Crocs
5,818
+4%
12%
915
334
Rivian
11,749
+4%
16%
2,340
608
Roku
4,185
+5%
11%
685
269
Top-5 fastest-growing skills
Company
Top-5 fastest-growing skills (rate)
Crocs
Cash Management +15%, Cash Handling +9%, Market Research +7%, Retail Buying +5%, Attention to Detail +5%
Rivian
Python +6%, SQL +5%, Java +4%, C++ +4%, Simulink +4%
Roku
Programming +14%, Applied ML +12%, Deep Learning +12%, NLP +10%, Data Analysis +10%
All workforce data captured from LinkedIn Talent Insights and LinkedIn Recruiter, April 2026.
Captured profiles are LinkedIn-visible employees tagged to a company; this set typically exceeds active headcount because recent ex-employees may still list the company on their profile.
Open-to-Work is LinkedIn's signal where members flag themselves as open to new roles. Reported as a percentage of captured profiles.
Talent Moat Score is a 100-point composite weighting Acquisition, Retention, Skills momentum, Hiring Intent, and Pedigree at 20 points each. Scores are anchored to category benchmarks across the Lumen dataset.